Digital Marketing

Digital Marketing Card

Companies are leveraging the power of Digital Marketing to reach a wider base of prospective customers, generate brand awareness, and drive better conversion rates and revenues from marketing investments. Our bootcamp program equips learners with the deep skills required to become a digital marketing professional and help companies pursue their digital marketing initiatives.

Digital Marketing Powers the Global Growth Engine

Digital marketing has become a vital growth engine for companies. Digital marketing professionals are in great demand across sectors especially Banking, Finance & Insurance, Telecom, Consumer Electronics, Automobile, amongst others.

The Digital Marketing & Advertising market in the US was estimated to be $155 USD Billion in 2021.

As per LinkedIn’s “Jobs on the Rise Report 2021” “Digital Marketing Professional” is one of the growing job categories in the US. The Bureau of Labor Statistics (BLS) estimates that there would be 10% growth in the number of jobs by 2030.

The demand for digital marketing skills is not just restricted to aspiring digital marketing professionals. In today’s world, entrepreneurs desiring to grow their businesses digitally, also need to acquire digital marketing skills.

Duration: 6 Months

Course Fee: As low as $8,500 USD

Most learners qualify for discounts or scholarships. Ask about options available to you!

Market Trends

Digital marketing professionals

We're spending increasing amounts of time in front of screens, consuming more information online. This has led to the rise of digital content creators.

Top titles

Social Media Marketing Specialist, Digital Specialist, Digital Marketing Director, Digital Marketing Specialist, Digital Coordinator, Search Engine Optimization Specialist, Social Media Manager, Social Media Director, and Social Media Coordinator

top skills
Top skills

Search engine optimization (SEO), social media, marketing strategy

top regions
Top regions

San Francisco Bay Area, Greater Boston, Greater Seattle area

Job Demand

102% Year on Year growth for Social Media Advertising.

Source: HackerRank’s 2020 Skills Report

96% Year on Year growth for Instagram

Source: LinkedIn’s 2020 Emerging Jobs Report

89% Year on Year growth for Presentation Skills

Source: LinkedIn’s 2020 Emerging Jobs Report

79% Year on Year growth for Content Marketing

Source: LinkedIn’s 2020 Emerging Jobs Report

57% Year on Year growth for Brands Awareness

Source: LinkedIn’s 2020 Emerging Jobs Report

52% Year on Year growth for Campaign Management

Source: LinkedIn’s 2020 Emerging Jobs Report

47% Year on Year growth for Branding

Source: LinkedIn’s 2020 Emerging Jobs Report

44% Year on Year growth for Creative Problem Solving

Source: LinkedIn’s 2020 Emerging Jobs Report

40% Year on Year growth for Facebook Marketing

Source: LinkedIn’s 2020 Emerging Jobs Report

39% Year on Year growth for Social Media Optimization (SMO)

Source: LinkedIn’s 2020 Emerging Jobs Report


Bootcamp Outline and Highlights

To be successful in the digital space, a business needs to be discoverable on the Internet. The first step in that direction is to have a website and optimize it for search engines. This program helps learners to acquire the skills to quickly build a website and make it discoverable on the Internet using on-page and off-page search engine optimization techniques. They also learn to use various strategies to improve the business ranking on Google.

Through this program, learners learn to use various social media channels for organic and paid campaigns. In addition, they learn to create video and marketing assets for social media campaigns.

The program also equips learners with the skills to configure and run paid marketing campaigns on Google. Learners also become conversant with marketing automation techniques and analytics that businesses use to optimize campaigns and channelize investments.

Student Guidelines

  • Students must possess the curiosity and a determination to persist with demanding hands-on exercises and assignments.
  • In addition, students need to fulfill the following requirements:
    • High School Diploma from an accredited institution
    • Spoken and written English skills
    • Appropriately configured PC with webcam and headset
    • Uninterrupted internet connection
    • Uninterrupted time to complete the learning activities on schedule

Delivery Guidelines

  • Sessions will be conducted between 6:00PM – 10:00PM EST ON MONDAYS AND 6:00PM - 8:00PM EST ON THURSDAYS.
  • Live online lectures on context-setting and concept building.
  • 60% of the bootcamp is hands-on i.e. in each program, a student will spend more than 60% of their time on hands-on activities such as creating marketing assets.

Who Should Attend?

Learners who are aspiring for a digital marketing career or entrepreneurs who wish to grow their businesses digitally. No prior digital marketing experience is required to do this program – just curiosity and a determination to persist with the demanding hands-on exercises and assignments. Some other basic requirements are:

  • High School Diploma from an accredited institution
  • Spoken and written English skills
  • Appropriately configured PC with webcam and headset 
  • Uninterrupted internet connection 
  • Uninterrupted time to complete the learning activities on schedule

Exit Profile

Our program gradually transforms learners with no digital marketing background into full stack digital marketers with competencies spanning across the digital marketing lifecycle covering targeting, engagement, analytics, and conversion while using appropriate marketing technology.

On successful completion of all the assignments and projects, each learner will be able to:

  • Create an SEO-enabled website without coding
  • Develop attractive content for social media marketing
  • Configure, run, and optimize paid campaigns on different social media platforms
  • Configure, run, and optimize paid campaigns on Google
  • Prepare for Google certifications - Ads Display, Ads Search, Ads Measurement and Digital Garage Fundamentals of Digital Marketing
  • Prepare for Facebook certifications - Digital Marketing Associate, Media Planning Professional, and Media Buying Professional
  • Prepare for YouTube certifications - Content Ownership and Asset Monetization

Bootcamp Coverage - Competencies - Knowledge and Skill

This program is designed to build the core competencies i.e., the knowledge and skills required for the entry level digital marketing job role. Entrepreneurs who wish to grow their business digitally will also find this program relevant. As part of the learning journey, learners build the right attitude that sets them up for seamlessly transitioning to this role, as well as making them aware of some of the best practices that professionals are expected to adopt. The tough challenges that they encounter as part of the program and the capstone project help accelerate their experience. As part of our holistic approach to making them job-ready we ensure that learners are equipped, not just with technical competencies, but also the complementary functional and behavioral competencies.

We emphasize, that doing this program is not just about attending live sessions alone – it is also about following through and completing the hands-on assignments and project as well. For an assignment to be considered complete, learners must refactor their solution after getting it reviewed. Assignment completion is necessary to move forward in the program. The table below details the constituent courses, the tasks that learners will become proficient at, and the associated learning outcomes.

Programs FAQs

Question 1How is my academic progress measured and monitored?


The academic progress of a student is governed by the provisions contained in the Student academic progress policy (SAP) in vogue at the time of enrollment detailed in the latest student manual available here Student Manual. The SAP policy details the academic commitment expected of a student on a weekly basis in terms of assignments to be submitted for review and feedback

Question 2What is the tuition or cost for the program?


The cost of the program is $13,000 USD, however we offer a variety of discounts, scholarships and financing options that allow most learners to complete the program for as little as $8,500. We highly recommend learners apply for scholarships and have made the application process extremely simple. Your dedicated program consultant can walk you through the process of securing scholarship funding.

Question 3Are there any scholarships available?


Yes! Our scholarship application requires only a few simple steps and may qualify you for a tuition reduction of up to 35% off standard pricing. Your program consultant can assist you throughout the application process and scholarship decisions are typically awarded within 2-3 business days.

Students who opt to forego scholarships can still receive a $1000 tuition discount if they elect to pay their tuition in advance of starting the program rather than financing their bootcamp. are eligible to receive a discount on the published tuition.

Question 4What do I get at the completion of the program


You will receive a Certificate of Completion from Adelphi University.

Question 5When are the bootcamps currently scheduled to start?


Cohorts in each of the various virtual program tracks (Cybersecurity, Data Analytics, Cloud Systems Administration, Digital Marketing and Web Development) typically start every month. Please call 516-252-1246 to get more details

Question 6Can I keep working while studying in the program?


Yes, our virtual programs are designed specifically to address the challenges of individuals who are employed but actively pursuing a career change or advancement in their existing field. The part-time schedule allows you to continue working or pursue other interests, while advancing your skills through your active participation in the program

Question 7How long does the program take to complete?


Students are expected to complete the program in 6 – 7 months depending on the program.

Question 8Do you provide career planning support?


Yes, we offer students career support and coaching throughout the duration of the program. Students have an opportunity to develop a working relationship with a career advisor to discuss resume building, job sourcing, interview techniques and salary negotiations.

Question 9How are you different from other programs I can join or other locations?


What makes our bootcamp different is our extensive relationships with leading global companies that hire information technology professionals. Our decades long relationships with global companies provides us with insight and understanding of the specific skills that many employers are demanding as part of their digital transformation efforts. Working with companies, we built our programs to embed these mission critical skills and abilities into our programs so that students who successfully complete the program can be prepared for many entry level jobs in today’s technology-focused workforce.

Question 10What criteria do you look for in potential students applying to the program?


We believe the main criteria for success in our bootcamp is your effort and determination to succeed, as well as time. You will need to be prepared to dedicate the necessary time to the program in order to be successful (typically between 10-12 hours per week)

Question 11Do I need to possess an undergraduate degree to be eligible for the program?


No. You are required to possess a High School Diploma from an accredited institution or a GED, as well as being proficient in spoken and written English.

Question 12How much time should I expect to dedicate to this program?


Our program requires you to participate in

  • Four (4) hours of scheduled/live in-class lecture and guided lab session.
  • Three (3) hours optional scheduled/live office hours for individual support.
  • Two (2) hours of scheduled/Live in-class lab review.
  • Additionally, three (3) to five (5) hours of time out of class is expected to be necessary to complete assignments and prepare for course assessments.

For a total expected time commitment of 12-15 hours per week.

Question 13Do I need to have previous experience in information technology before enrolling in one of the virtual programs?


No specific experience is needed as long as you are determined and eager to learn.

Question 14Will I need to purchase books?


All materials and access to virtual labs and other learning environment will be provided to you and are included in the tuition/cost of the bootcamp.

Question 15Who are the faculty for the programs?


Our faculty (Lead Mentors/Instructors) are typically working professionals who are subject matter experts in their field. They are encouraged to bring real-world experience and situations into our classrooms to expose our students to projects and challenges that replicate the experiences you may have as a working professional in the information technology sector.

Question 16Are the courses available online or in person?


Courses are available 100% virtually with live online sessions.

Question 17I’m an employer. How can I hire one of your students or become a hiring partner?


You can contact one of our Career Services professionals at

Question 18Do I need my own computer?


You will need an appropriately configured PC with webcam, headset, and uninterrupted internet connection. Required specifications for your PC are as follows:

  • To attend the program, students are expected to use their own computer and have an uninterrupted broadband internet connection.
  • Hardware Requirements:
    • Laptop/Desktop with Intel i5 (or later) with minimum 8 GB RAM (recommend 16 GB RAM).
    • Minimum of 50+ GB Free HDD Space.
    • Windows 10 (Patched with Latest Security Updates)
    • HD Webcam.
    • Audio enabled preferably with headset.
  • Software Requirements:
    • Google Chrome Browser.
    • To join the virtual live sessions, students will need to download, and setup zoom client on their computer (one time setup) as required.
    • For offline work, students will need to install zoom and join zoom channel with their registered email.
    • From time to time, students may be required to install a few software updates during different parts of the program. Faculty will share the details during the respective stages of the program. The software needs may vary from program to program. These are mostly either open sources or evaluation version.
    • For some of the programs, MS Office tools would be required. For example, Data Analytics program will require students to have MS Excel.

Question 19Can I use Mac Book for the program?


We recommend the use of Windows Machine for better experience throughout the program. Should you use the Mac Book, we may not be able to provide the technical support.

Question 20Can I use a Chrome Book or Tablet for my bootcamp?


Unfortunately, Chrome Book PCs and most personal tablet devices do not provide the necessary technical capabilities to effectively complete live sessions and many asynchronous assignments. If you have additional questions about your specific device's compatibility with our bootcamp requirements, please refer to Question 18 above or ask your Program Consultant who will be happy to assist!

Question 21Do I need to purchase any application / software before starting the program?


If you have enrolled in the Data Analytics program, you must have a working copy of Microsoft Excel installed. You do not need to purchase any application for the other tracks.

Question 22Can I use the free Excel version from Office 365?


Although Excel is offered free of charge from Office 365, the tool is different in some regards from the Desktop version. You may not be able to perform tasks as demonstrated by the instructor in the Online version. You will additionally have a lot of difficulty downloading and uploading data files to and from both the learning portal and Office 365. For this reason, we recommend using the Downloadable version of Excel program. Additionally, you may not find any support if you decide to use the Office 365 version.